Founder's Story
Why I Started JAB
I started JAB so that no child has to spend decades undoing what bullying taught them to believe about themselves.
— Sheneen Brown, Founder & PresidentJAB exists to change the trajectory of young lives — and its roots are deeply personal.
In my later years, I came to understand how profoundly childhood bullying had shaped me — my confidence, my voice, and my ability to show up fully in the world. Despite being smart and capable, I spent decades held back by self-doubt planted in childhood. That realization changed everything.
Every program we create, every class we teach, and every young person we serve is a step toward the future I wish I'd had — and the one every child deserves.